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How can one as a designer leverage the arbitrage between the visible spectrum and computer based color systems to create better barcodes. OR could we utilize other color spaces, say UV that a camera can capture but we cannot see. I think much of this gap is a destructive loss of quality, but maybe there are some gaps that are great opportunities. Much of this is standard print design talk, but I wondered if thinking about it applied to QR might give me some insight. One part of creation is inspiration, the other part is focusing on ways to better solve a problem. best, pd